PEAR launches budget-friendly online aggregation service

Professional Evaluation and Research (PEAR) has unveiled an online aggregation service that gives clients unlimited keywords in a bundle-based clipping structure catering for any budget.

This builds on the recent launch of its enhanced online AVE methodology that incorporates the reach and impact of Web sites.

The service is designed to provide communicators with in-depth online monitoring and meta-data. Its flexibility means agencies and corporate clients can expand the service with any amount of additional online clips depending on their budgetary requirements without sacrificing the quality of data.

“With the growing shift towards online media, it is essential to have a service that caters to a wider range of budgets but can still provide decision-makers with access to comprehensive data. The client can provide us with as many or as few keywords as they like,” says Jaco Pienaar, chief knowledge officer at PEAR.

With the outcomes-based approach and high standard of client service that PEAR is known for, the company has listened to the market and offers this service for online media, blogs, and Twitter.

The basic product offering starts from R600 and includes up to 100 online clips as well as access to three users. Delivery can be selected from one of email alerts (maximum of four times per day per user), RSS feeds, or a secure online Web platform. However, the offering can be customised according to clip requirements, number of users, and additional delivery methods.

“The way the online aggregation service is structured makes it ideal for small campaigns or things of international importance. Its structure is highly flexible and there are a number of value added offerings available to create a completely customised offering for a client,” concludes Pienaar.

Editorial contacts

Iwan Pienaar
083 974 6287
iwan@pearfactor.co.za

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