Measuring AVE of social media postings

Professional Evaluation and Research (PEAR), a South African-based media monitoring, research, and analysis organisation, has created an innovative way of measuring the value of social media postings, similar to the advertising value equivalent (AVE) metric used by agencies across the world, but built on a unique methodology specifically geared for social media. Using mathematically sound […]

The value of data for media analysis

Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective. As a result of the globalised environment, consumers of information are not limited to a few sources of […]

PEAR Content launches

In a move designed to further diversify its product offering, Professional Evaluation and Research (PEAR) has launched its Content division providing customers across industries with content development and strategic communication services. “PEAR has built an enviable reputation as one of the market leaders in media analysis and research. It therefore made sense to introduce a […]

PEAR launches budget-friendly online aggregation service

Professional Evaluation and Research (PEAR) has unveiled an online aggregation service that gives clients unlimited keywords in a bundle-based clipping structure catering for any budget. This builds on the recent launch of its enhanced online AVE methodology that incorporates the reach and impact of Web sites. The service is designed to provide communicators with in-depth […]

New online AVE methodology launched in SA

In a move designed to reflect the growing importance of the digital landscape and provide its clients with a unique monitoring differentiator, Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology. Designed and mathematically modelled by PEAR CIO, Charl Nel, the new methodology not only looks at, as is […]

Making sense of data in communication

BY: JACO PIENAAR Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given the amount of sources at our disposal, finding relevance in a sea of bits and bytes is not without its challenges. Fortunately, analytical and business intelligence (BI) tools have evolved to provide some of the assistance […]

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