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PEAR - Professional Evaluation and Research
1 day ago
Looking at advertising in a new way. ... See MoreSee Less
How Nike Made a Statement and Became More Than Simply a Product or Sponsor
Their commitment to their values solidified their status as a brand.
4 days ago
SABC to start cutting costs. ... See MoreSee Less
SABC set to embark on retrenchment programme - TechCentral
The SABC has begun engaging with organised labour with a view to reducing the size of its workforce as the cash-strapped public broadcaster looks to cut costs.
6 days ago
Who do you think is the world's largest digital agency? Well, think again. ... See MoreSee Less
How Brian Whipple Turned Accenture Into the World's Largest Digital Agency
‘We do advertising, but do it in the context of reinventing clients,’ the longtime CEO says.
1 week ago
One of the fundamental components of any business strategy will remain the customer experience. ... See MoreSee Less
The new battleground of customer experience
Wayne Hull highlights that for CEOs and CMOs alike, addressing customer experience will be the key imperative in 2018 - and not merely at the B2C level, but B2B and B2B2C too...
2 weeks ago
A nice, long read for the weekend. ... See MoreSee Less
Design Thinking Is Fundamentally Conservative and Preserves the Status Quo
The alternative is messier, but more democratic.
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