Posts in category PEAR blog

Measuring AVE of social media postings

Professional Evaluation and Research (PEAR), a South African-based media monitoring, research, and analysis organisation, has created an innovative way of measuring the value of social media postings, similar to the advertising value equivalent (AVE) metric used by agencies across the world, but built on a unique methodology specifically geared for social media. Using mathematically sound […]

PEAR Content launches

In a move designed to further diversify its product offering, Professional Evaluation and Research (PEAR) has launched its Content division providing customers across industries with content development and strategic communication services. “PEAR has built an enviable reputation as one of the market leaders in media analysis and research. It therefore made sense to introduce a […]

PEAR launches budget-friendly online aggregation service

Professional Evaluation and Research (PEAR) has unveiled an online aggregation service that gives clients unlimited keywords in a bundle-based clipping structure catering for any budget. This builds on the recent launch of its enhanced online AVE methodology that incorporates the reach and impact of Web sites. The service is designed to provide communicators with in-depth […]

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