Posts by PEAR

PEAR launches budget-friendly online aggregation service

Professional Evaluation and Research (PEAR) has unveiled an online aggregation service that gives clients unlimited keywords in a bundle-based clipping structure catering for any budget. This builds on the recent launch of its enhanced online AVE methodology that incorporates the reach and impact of Web sites. The service is designed to provide communicators with in-depth […]

New online AVE methodology launched in SA

In a move designed to reflect the growing importance of the digital landscape and provide its clients with a unique monitoring differentiator, Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology. Designed and mathematically modelled by PEAR CIO, Charl Nel, the new methodology not only looks at, as is […]

Making sense of data in communication

BY: JACO PIENAAR Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given the amount of sources at our disposal, finding relevance in a sea of bits and bytes is not without its challenges. Fortunately, analytical and business intelligence (BI) tools have evolved to provide some of the assistance […]

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